An Original Curtain Brand Born from the Fusion of 3,000 Years of Embroidery Culture and Japanese Sensibility
『FUJU』 is a brand primarily operating within China. Its defining feature is its original and sophisticated embroidery expression. Zhejiang Province is a region renowned for its rich embroidery culture within China, where this art form has been cherished since ancient times as an artistic element adorning the garments of emperors and nobility within court culture. 『FUJU』 was born from the fusion of this ancient Chinese embroidery technique, the Japanese culture cultivated by Kazuma, and sensibilities drawn from interior design and art. It proposes new value through a unique worldview where tradition and innovation harmonize.
The Essence of Embroidery Pursued by FUJU, Born From The Dialogue Between Needle and Thread, and an Artistic Expression That Transcends Time.
Embroidery is an art where every movement of the machine, the delicate tension of the thread, and the subtle stretch of the fabric come together to form an artistic expression. Only when the artisan’s sensibility harmonizes with the machine, thread, and fabric does embroidery truly radiate its beauty. For decades, FUJU has dedicated itself to the fields of curtains and embroidery, exploring the essence and allure of this craft. We sense the profound emotion hidden within embroidery, interpreting it and communicating its new possibilities through our brand. We hope to connect you with the world unfolding behind embroidered fabrics and deliver the timeless allure of this art.
Two Series: Infusing New Vitality into Everyday Life. A Fresh Interpretation of Embroidered Curtains.
FUJU offers two distinct series.
The HALF STYLE series is curtain art that responds to the pursuit of individuality and boundless curiosity.
It masterfully blends modernity and tradition, breaking the boundaries of curtain design to propose new forms.
The TEXTURE series creates a sense of lightness and luxury through the exquisite harmony of thick and thin embroidery lines and the coarse texture of yarn-dyed fabrics. The base fabric and embroidery complement each other, weaving a narrative into the space while blending artistry and warmth. It creates a refined environment.
FUJU Showroom at the Fuyang Factory in China
